Awareness campaigns help create interest in your product.In total, Facebook offers 11 objectives for your campaigns, split into three categories: This will help you better understand the context in which each specific ad image will be used.Ĭampaign objectives, ad formats, and ad placements To begin, let’s look at various advertising objectives, ad sizes, ad formats, ad placements, and image and video formats. 2.8 Audience network native, banner and interstitial ads.1.7 Video requirements table for different ad placements.1.6 Availability of Facebook ad formats for different ad placements.1.5 Complete list of supported video formats.1.4 Complete list of supported image formats.Campaign objectives, ad types and placements And that’s where this guide comes in handy! Naturally, before letting your designers create a masterpiece, you should be absolutely sure which image sizes you’ll need and where exactly they’ll be displayed. In many cases, ad images are created by teams of designers. For example, they might include a logo, a heading, or a call to action. In most cases, your ad images will be slightly more complicated. But the effectiveness of such an ad might be questionable. Of course, if you’re using a simple photo in which some details are more significant than others, you can simply crop it right when you create your ad without any trouble.
One of them is the insane number of ad formats and placements, each of which requires an image or video of a certain size and aspect ratio. Working with Facebook ads can be overwhelming for many reasons.
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